Acquiring new users is essential to the success of any mobile app. But with millions of apps available in the app stores, it can be challenging to stand out and attract users.
Congrats! You actually were able to generate revenue with an app, most teams actually do not get to this point. Now… the hard part, gaining enough insight to make it predictable.
In the fast-paced world of mobile app development, one of the greatest challenges faced by app creators is customer retention. App abandonment rates can be disheartening, especially when it comes to subscription-based apps. The loss of paying subscribers not only impacts revenue but also signifies a potential issue with the app’s value proposition or user experience.
A critical part of your monetization strategy should include selling your service via the web, here we dive into the best way to evaluate what is right for you when deciding a provider.
“‘Unlock’ is a magical keyword. If you do any ChatGPT crap and you say, hey, write me some marketing copy, they always have some ‘Unlock’. It does work. We have some data points where it says, ‘Unlock’ outperforms.”
In the fast-paced world of subscription-based services, understanding and effectively utilizing key metrics is paramount to achieving sustainable growth and profitability. This book explores five essential metrics that every subscription business needs to measure and optimize: Monthly Recurring Revenue (MRR), Average Revenue Per User (ARPU), Lifetime Value (LTV), Churn Rate, and Trial Conversion Rate.
Promotional offers are a great way to boost subscription revenue as you not only scale your initial user base but also nurture your free install base.
Unlocking Revenue Insights Part 2: Using Cohort Retention Analysis to Understand and Improve App Revenue Growth
Got the downloads? check. Got the subscription? check. Success! But wait, how long do they stick around? how do you anticipate churn? can you determine LTV of a specific source? Lets dive in.
In this short series over the coming weeks we will be rolling out a few enhancements to our analytics that will help to further your understanding of revenue performance and identify areas for growth improvements which will include things like ARPU, LTV, and Cohort Analysis.
Data.ai released their 2023 State of App Revenue report and it is packed with insights into the world of App spending. Here is our take of what was in the report and a few things to takeaway and think about for your upcoming sprint.
See how Gepetto harnessed Glassfy to reduce maintenance of subscription management and bring valuable insights into their business on app performance so they can quantify what is working and not working.
24me used Glassfy to gain new insights into their user payment behaviour to power revenue growth decisions and marketing attribution all while saving 900% on developer time spent on building and maintaining their subscription tech stack.
The Glassfy CleverTap integration enables you to power more meaningful customer interactions like triggering a discount notification when a user trial ends that didn’t convert.
Pigments wanted to scale into multiple app stores, they realized that’s a major feat to build and manage, let alone improve conversions. They saved countless weeks using Glassfy.
We love when newly released apps use Glassfy from the jump to power their app monetization. Not just because it makes technical sense, but because we get to learn about the newest ideas that entrepreneurs and business are launching
Sparked by new regulation by the EU, Apple is gearing up to allow alternative app stores on their devices including iPhone and iPads…