Gabriella Petrova
Freelance content writer
Top 5 In-App Monetization Strategies For 2024
Gabriella Petrova
January 1, 2024
Optimizing your strategy for app monetization can boost your earnings and help you reach more users. With so many apps available for download now it can be a real challenge to stay on the surface. But don’t worry. We have got you covered.

Apple Fiscal Calendar 2024
Gabriella Petrova
October 19, 2023
Apple’s fiscal calendar is a unique schedule that the company uses for accounting, reporting, and paying its app developers. It is different from the standard calendar year.

4 Proven Ways To Increase Your App's Customer Lifetime Value
Gabriella Petrova
October 12, 2023
In today’s competitive app market, acquiring new users is only half of the battle with what you have to face. To truly prosper, app developers and businesses must focus on retaining and maximizing the value of their existing customers.

How Many Apps Are Subscription-Based?
Gabriella Petrova
September 27, 2023
Mobile apps have come a long way in the past few decades. While options used to be extremely limited, modern consumers have seemingly endless options when entering the app store. That said, some apps are free, some require a one-time payment, while others require new subscription-committed users to sign up and pay for a subscription. So, how many of the subscription apps are currently on the market?

How to Choose the Right Business Model for Your App
Gabriella Petrova
September 11, 2023
If you have landed on this page, chances are you are struggling with choosing the right business model for your app. And considering the number of app business models out there, rest assured you’re not the only one going through such a dilemma. So, in the next 10 - 15 minutes, we are going to familiarise you with all the different app business models out there, before telling you how to choose the right one for you.