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Henning Heinrich
Head Of Growth @ Glassfy
Maximize Subscription Revenue: Acquire, Upsell, Reduce Churn and Win-back
Henning Heinrich
October 2, 2023
In the competitive world of mobile apps, sustaining and growing recurring revenue is crucial for the success and longevity of any subscription-based app. To achieve this, developers must consider and strategize around four key states of monetization: acquiring more net new customers, maximizing upsells, reducing at-risk customers, and winning back churned customers.

Understanding Involuntary Churn in Subscription Apps and Strategies to Mitigate
Henning Heinrich
September 28, 2023
Customer retention is essential for a thriving subscription app business. However, one significant challenge that app developers face is involuntary churn.

How to Monetize a Subscription-Based App in 6 Easy Steps (Free Template)
Henning Heinrich
September 18, 2023
Monetizing your subscription-based app can be challenging, but fear not! Creating your monetization strategy doesn’t need to be painful.

23 Best User Retention Strategies For Subscription Apps (Explained!)
Henning Heinrich
September 5, 2023
Did you know that acquiring a new customer usually costs 5 - 25 times more than retaining an existing customer? This article discusses some of the best customer retention strategies. At the end of the article, you’ll be one step closer to turning even first-time buyers into loyal customers.

Why you're not getting what you need from your own Storekit implementation
Henning Heinrich
July 18, 2023
First and foremost lets start with the two different ways to setup app subscriptions. On device vs with a backend - in this deep dive we will focus on if you decided to build and manage a backend. If you went with the on-device route, skip ahead to the Glassfy benefits.

Who owns app monetisation? Spoiler alert: It depends on your stage.
Henning Heinrich
June 2, 2023
In this article Karan Tibdewal and the Glassfy team walk us through what they see are the key stages of evolution you see as your app monetisation strategy evolves as you grow.

    Why Preppy used Glassfy to launch multi-store payments for the first time
    Henning Heinrich
    February 15, 2023
    In this weeks Q&A we sit down with the founder of Preppy to chat about why they chose Glassfy to implement purchases for the first time. Spoiler alert: Massive time savings!

      MindDay uses Glassfy to accelerate the build and growth of their B2B+B2C App Monetization
      Henning Heinrich
      November 30, 2022
      When managing or building an app it’s full of complexity, building out the monetization layer of your app(s) is one of those complex yet arguably most critical part of the puzzle.