Understanding the health of your app is crucial for its success. This guide will simplify how to use app analytics effectively, focusing on key performance indicators (KPIs) to enhance user engagement, retention and ultimately, your app’s performance.

Launching a mobile app with a subscription model is an exciting journey towards creating a steady revenue stream. According to recent app pricing benchmarks from Business of Apps, the average subscription price hovers around $10.20 a month, peaking at $49.65 for a six-month period.

Last year, app subscription revenues soared to an unprecedented $45.6 billion, up 11.4% from the previous year, as per Business of Apps. But what’s driving this surge? The answer lies in mastering a crucial metric: Average Revenue Per User (ARPU). In this blog, we reveal how calculating and optimizing ARPU is the game-changer for your app’s financial success.

MRR stands for Monthly Recurring Revenue and is the subscription revenue you collect every month from your paying user base. Try the MRR calculator to better understand your monthly subscription revenue.

The timing of your paywall is a crucial element in your app’s monetization strategy. It’s not just about having a paywall, it’s about when and how it’s presented to your users. Today we dive into effective strategies for paywall placement, ensuring that your app not only sustains profitability but also maintains a great User Experience (UX). So let’s get started…

Let’s cut through the noise to help you make smart, effective decisions in monetizing your app. Each paywall type offers unique advantages and strategies, crucial for maximizing your app’s revenue potential.

Have you tried our Stripe Integration? We give you the ability to easily integrate with the worlds leading payment platform.

Monetizing your subscription-based app can be challenging, but fear not! Creating your monetization strategy doesn’t need to be painful.

In the competitive world of mobile apps, sustaining and growing recurring revenue is crucial for the success and longevity of any subscription-based app. To achieve this, developers must consider and strategize around four key states of monetization: acquiring more net new customers, maximizing upsells, reducing at-risk customers, and winning back churned customers.

Customer retention is essential for a thriving subscription app business. However, one significant challenge that app developers face is involuntary churn.

Did you know that acquiring a new customer usually costs 5 - 25 times more than retaining an existing customer? This article discusses some of the best customer retention strategies. At the end of the article, you’ll be one step closer to turning even first-time buyers into loyal customers.

First and foremost lets start with the two different ways to setup app subscriptions. On device vs with a backend - in this deep dive we will focus on if you decided to build and manage a backend. If you went with the on-device route, skip ahead to the Glassfy benefits.

In this article Karan Tibdewal and the Glassfy team walk us through what they see are the key stages of evolution you see as your app monetisation strategy evolves as you grow.

In this weeks Q&A we sit down with the founder of Preppy to chat about why they chose Glassfy to implement purchases for the first time. Spoiler alert: Massive time savings!

When managing or building an app it’s full of complexity, building out the monetization layer of your app(s) is one of those complex yet arguably most critical part of the puzzle.