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Marco Pifferi
Co-founder and CEO @ Glassfy
Getting App Downloads Without an Ad Budget (ASO 2024)
Marco Pifferi
February 28, 2024
With over 1.81 million apps alone in the Apple’s App Store, standing out without a hefty ad budget might seem daunting. Yet, with the right strategies focused on App Store Optimization (ASO) and leveraging free promotional channels, attracting organic users is entirely feasible. This blog post covers how to get those app downloads without dipping into ad spend.

Glassfy Foundation Is Now Entirely FREE
Marco Pifferi
January 16, 2024
I am thrilled to announce an unprecedented milestone in the world of in-app revenue infrastructure: The first ever in-app revenue product that is entirely for free. It is called Glassfy Foundation.

Getting the Most Out of Glassfy's Foundation Product
Marco Pifferi
January 4, 2024
We’re excited to introduce you to Glassfy Foundation, the ultimate solution for your in-app revenue management needs. The best part? It’s absolutely FREE! This is a game-changer for app developers and owners like you, saving you valuable time and resources. Here are some additional features included in Glassfy Foundation:

Feature release: Introducing the Install Conversion Rate Metric and Preset Filter and Segmentation
Marco Pifferi
November 7, 2023
We are excited to introduce the all-new Install Conversion Rate metric, accompanied by a powerful feature: Preset Filters and Segmentation.

Feature release: Gain Deeper Insights into Your In-App Subscriptions with New Segmentations
Marco Pifferi
October 5, 2023
We are thrilled to announce a significant enhancement to the Glassfy platform, offering a suite of new metrics and segmentations designed to empower apps with comprehensive insights into their in-app subscriptions.

New app user health metrics: “Time to Realised LTV (TRV)” and “User Lifetime”
Marco Pifferi
June 20, 2023
TRV and User Lifetime metrics will provide you valuable insights into the overall performance health of your subscription business, helping you to make better decisions about pricing, marketing, and even product development.

Countdown to mandatory move to Google Billing 5
Marco Pifferi
June 19, 2023
The inevitable move to Google Billing 5 is coming in hot, here is a rundown and a reminder you do not have to handle that migration alone.

What are my options in iOS for promotions to increase in-app subscriptions?
Marco Pifferi
June 16, 2023
A quick guide to understanding your options when it comes to promotional offers in iOS, what use cases you can try and how to quickly test them in your app this week.

Restore Purchases: Quick guide for App Developers
Marco Pifferi
June 6, 2023
This is your quick guide to understanding the what, why, and how of restoring purchases in-app and why it is critical for the user experience of your end users.

WWDC 2023 Quick Highlights
Marco Pifferi
June 6, 2023
Let’s get into the nitty gritty of what is new this year from WWDC! A reminder, this is that time of year when Apple showers us with new operating systems and developer tools (sometimes letting us down and sometimes wowing us.) But hold your Apples, this year’s conference had a little something extra up its sleeve, for all of us.

Solving for "SKU not returned" in App and Play Stores
Marco Pifferi
February 10, 2023
We have all been there (luck if you haven’t) when the dreaded error of SKU not returned pops up, here is a quick guide.

Upgrade & Downgrade Subscriptions on App Store and Play Store
Marco Pifferi
February 2, 2023
Allowing users to upgrade and downgrade subscriptions will improve the retention and the UX: in this article we will explain how to handle it on iOS and Android

Maximizing app trial conversions
Marco Pifferi
December 7, 2022
Better identifying and understanding trial and subscription behaviors enables you to best build the monetization flows that help convert trials, retain potential churn, and recover lost users… if done correctly.

Reveri increases revenue 90% with Glassfy multi-store payments
Marco Pifferi
November 17, 2022
Eliminated dev time, risk, and lack of monetization by easily launching payments across stores and ability to holistically monetize.

Waterspeed grows revenue 30% by powering in-app purchases with Glassfy
Marco Pifferi
November 10, 2022
This article will dive into how Waterspeed used Glassfy to build and grow in-app purchases, leading to a 30% increase in revenue.

Unleash the power of Glassfy webhooks
Marco Pifferi
May 31, 2022
Glassfy can send you a notification each time a purchase or a subscription event happens in your app. Find out how!

Save 50% of platforms’ fees–if you are a small publisher
Marco Pifferi
May 11, 2022
Apple & Google apply a reduced 15% fee instead of the standard 30% to small publishers if they meet specific criteria. Find out how!

Monitoring your subscriptions: Can’t miss this
Marco Pifferi
April 20, 2022
Take another step toward becoming advanced at monitoring your subscription metrics, do you have everything under control?

Monitoring your subscriptions: Where to start
Marco Pifferi
April 6, 2022
Monitoring key metrics is critical. But you are already aware of this! What you might not know is which metrics to monitor to start with…

Reveri: In-app Subscriptions Made Easier with Glassfy
Marco Pifferi
February 16, 2022
When the product team at Reveri was ready to unleash their app on the world, they had to make a high-stakes choice…