Latest articles
Understanding the health of your app is crucial for its success. This guide will simplify how to use app analytics effectively, focusing on key performance indicators (KPIs) to enhance user engagement, retention and ultimately, your app’s performance.
With over 1.81 million apps alone in the Apple’s App Store, standing out without a hefty ad budget might seem daunting. Yet, with the right strategies focused on App Store Optimization (ASO) and leveraging free promotional channels, attracting organic users is entirely feasible. This blog post covers how to get those app downloads without dipping into ad spend.
The App Store landscape in 2024 is undergoing significant transformations, driven by innovative technologies, changing user behaviors and evolving developer policies. And guess what? This means big opportunities for app creators and developers to find new ways to make money. Drawing from Apple’s latest financial disclosures, their App Store revenue share and industry-wide app data, we uncover key trends and actionable insights for you to thrive in this dynamic ecosystem.
Launching a mobile app with a subscription model is an exciting journey towards creating a steady revenue stream. According to recent app pricing benchmarks from Business of Apps, the average subscription price hovers around $10.20 a month, peaking at $49.65 for a six-month period.
Last year, app subscription revenues soared to an unprecedented $45.6 billion, up 11.4% from the previous year, as per Business of Apps. But what’s driving this surge? The answer lies in mastering a crucial metric: Average Revenue Per User (ARPU). In this blog, we reveal how calculating and optimizing ARPU is the game-changer for your app’s financial success.
MRR stands for Monthly Recurring Revenue and is the subscription revenue you collect every month from your paying user base. Try the MRR calculator to better understand your monthly subscription revenue.
The timing of your paywall is a crucial element in your app’s monetization strategy. It’s not just about having a paywall, it’s about when and how it’s presented to your users. Today we dive into effective strategies for paywall placement, ensuring that your app not only sustains profitability but also maintains a great User Experience (UX). So let’s get started…
I am thrilled to announce an unprecedented milestone in the world of in-app revenue infrastructure: The first ever in-app revenue product that is entirely for free. It is called Glassfy Foundation.
Let’s cut through the noise to help you make smart, effective decisions in monetizing your app. Each paywall type offers unique advantages and strategies, crucial for maximizing your app’s revenue potential.
We’re excited to introduce you to Glassfy Foundation, the ultimate solution for your in-app revenue management needs. The best part? It’s absolutely FREE! This is a game-changer for app developers and owners like you, saving you valuable time and resources. Here are some additional features included in Glassfy Foundation:
Optimizing your strategy for app monetization can boost your earnings and help you reach more users. With so many apps available for download now it can be a real challenge to stay on the surface. But don’t worry. We have got you covered.
Have you tried our Stripe Integration? We give you the ability to easily integrate with the worlds leading payment platform.
In-app revenue generation is a dynamic and vital aspect of mobile app success. With a multitude of strategies available, finding the right mix can significantly boost your app’s financial performance. This post explores proven techniques, from in-app purchases to leveraging the latest tech trends for maximizing in-app revenue.
We are excited to introduce the all-new Install Conversion Rate metric, accompanied by a powerful feature: Preset Filters and Segmentation.
Monetizing your subscription-based app can be challenging, but fear not! Creating your monetization strategy doesn’t need to be painful.
UniTaskr, a platform connecting employers with freelance students for various tasks, successfully streamlined its in-app subscription monetization process by implementing Glassfy, allowing them to efficiently manage subscriptions and launch premium plans on iOS and Android, ultimately saving time and reducing technical complexities.
Apple’s fiscal calendar is a unique schedule that the company uses for accounting, reporting, and paying its app developers. It is different from the standard calendar year.
Health and fitness apps are one of the most popular and profitable categories of mobile apps. In 2022, the market generated $1.7 billion in revenue, and it is expected to continue to grow in the coming years. But why is this trend only now growing? Why is it so popular? And is it in fact a saturated market or only in its infancy?
In today’s competitive app market, acquiring new users is only half of the battle with what you have to face. To truly prosper, app developers and businesses must focus on retaining and maximizing the value of their existing customers.
In today’s competitive app market, simply having an app isn’t enough to guarantee success. With millions of apps vying for attention, how can you make sure yours stands out? The answer lies in unleashing the power of paid promotions to boost your app’s conversion rate.
We are thrilled to announce a significant enhancement to the Glassfy platform, offering a suite of new metrics and segmentations designed to empower apps with comprehensive insights into their in-app subscriptions.
In the competitive world of mobile apps, sustaining and growing recurring revenue is crucial for the success and longevity of any subscription-based app. To achieve this, developers must consider and strategize around four key states of monetization: acquiring more net new customers, maximizing upsells, reducing at-risk customers, and winning back churned customers.
Customer retention is essential for a thriving subscription app business. However, one significant challenge that app developers face is involuntary churn.
Mobile apps have come a long way in the past few decades. While options used to be extremely limited, modern consumers have seemingly endless options when entering the app store. That said, some apps are free, some require a one-time payment, while others require new subscription-committed users to sign up and pay for a subscription. So, how many of the subscription apps are currently on the market?
Acquiring new users is essential to the success of any mobile app. But with millions of apps available in the app stores, it can be challenging to stand out and attract users.
Limitations of StoreKit and its alternative to build, learn and grow in-app subscriptions.
Congrats! You actually were able to generate revenue with an app, most teams actually do not get to this point. Now… the hard part, gaining enough insight to make it predictable.
Receipt validation, server-side verification, on-device validation and now transaction-side: We know it can be somewhat confusing at the best of times to truly grasp what your iOS stack should look like for your in-app purchases & subscriptions, not to mention the endless jargon adding to further complexity for app leaders.
If you have landed on this page, chances are you are struggling with choosing the right business model for your app. And considering the number of app business models out there, rest assured you’re not the only one going through such a dilemma. So, in the next 10 - 15 minutes, we are going to familiarise you with all the different app business models out there, before telling you how to choose the right one for you.
In the fast-paced world of mobile app development, one of the greatest challenges faced by app creators is customer retention. App abandonment rates can be disheartening, especially when it comes to subscription-based apps. The loss of paying subscribers not only impacts revenue but also signifies a potential issue with the app’s value proposition or user experience.
Did you know that acquiring a new customer usually costs 5 - 25 times more than retaining an existing customer? This article discusses some of the best customer retention strategies. At the end of the article, you’ll be one step closer to turning even first-time buyers into loyal customers.
A critical part of your monetization strategy should include selling your service via the web, here we dive into the best way to evaluate what is right for you when deciding a provider.
“‘Unlock’ is a magical keyword. If you do any ChatGPT crap and you say, hey, write me some marketing copy, they always have some ‘Unlock’. It does work. We have some data points where it says, ‘Unlock’ outperforms.”
A carefully chosen tech stack can significantly impact the development process, app performance, and user experience. In this article, we will explore the top iOS app tech stack for 2023.
First and foremost lets start with the two different ways to setup app subscriptions. On device vs with a backend - in this deep dive we will focus on if you decided to build and manage a backend. If you went with the on-device route, skip ahead to the Glassfy benefits.
In the fast-paced world of subscription-based services, understanding and effectively utilizing key metrics is paramount to achieving sustainable growth and profitability. This book explores five essential metrics that every subscription business needs to measure and optimize: Monthly Recurring Revenue (MRR), Average Revenue Per User (ARPU), Lifetime Value (LTV), Churn Rate, and Trial Conversion Rate.
Promotional offers are a great way to boost subscription revenue as you not only scale your initial user base but also nurture your free install base.
There are hundreds of tools we can use to scale our App Organisation, here is your quick guide to understand when to consider building vs buying those tools.
TRV and User Lifetime metrics will provide you valuable insights into the overall performance health of your subscription business, helping you to make better decisions about pricing, marketing, and even product development.
The inevitable move to Google Billing 5 is coming in hot, here is a rundown and a reminder you do not have to handle that migration alone.
A quick guide to understanding your options when it comes to promotional offers in iOS, what use cases you can try and how to quickly test them in your app this week.
This is your quick guide to understanding the what, why, and how of restoring purchases in-app and why it is critical for the user experience of your end users.
Let’s get into the nitty gritty of what is new this year from WWDC! A reminder, this is that time of year when Apple showers us with new operating systems and developer tools (sometimes letting us down and sometimes wowing us.) But hold your Apples, this year’s conference had a little something extra up its sleeve, for all of us.
In this article Karan Tibdewal and the Glassfy team walk us through what they see are the key stages of evolution you see as your app monetisation strategy evolves as you grow.
Got the downloads? check. Got the subscription? check. Success! But wait, how long do they stick around? how do you anticipate churn? can you determine LTV of a specific source? Lets dive in.
In this short series over the coming weeks we will be rolling out a few enhancements to our analytics that will help to further your understanding of revenue performance and identify areas for growth improvements which will include things like ARPU, LTV, and Cohort Analysis.
Data.ai released their 2023 State of App Revenue report and it is packed with insights into the world of App spending. Here is our take of what was in the report and a few things to takeaway and think about for your upcoming sprint.
Now you can select from a library of paywall templates following the best practices of all other Glassfy users.
See how Gepetto harnessed Glassfy to reduce maintenance of subscription management and bring valuable insights into their business on app performance so they can quantify what is working and not working.
Universal Codes are a way to drive acquisition of your app by providing the user with a unique code, regardless of device type they are on, to unlock access to the app. Imagine this for trial periods, mass marketing campaigns, and bulk sales in b2b.
24me used Glassfy to gain new insights into their user payment behaviour to power revenue growth decisions and marketing attribution all while saving 900% on developer time spent on building and maintaining their subscription tech stack.
Every App development team is experience the evolution of app revenue. In order to maximise your revenue you need to ensure you have built the right capabilities at the core, here are what others are doing to ensure they build it right.
In this weeks Q&A we sit down with the founder of Preppy to chat about why they chose Glassfy to implement purchases for the first time. Spoiler alert: Massive time savings!
We have all been there (luck if you haven’t) when the dreaded error of SKU not returned pops up, here is a quick guide.
Allowing users to upgrade and downgrade subscriptions will improve the retention and the UX: in this article we will explain how to handle it on iOS and Android
The Glassfy CleverTap integration enables you to power more meaningful customer interactions like triggering a discount notification when a user trial ends that didn’t convert.
Pigments wanted to scale into multiple app stores, they realized that’s a major feat to build and manage, let alone improve conversions. They saved countless weeks using Glassfy.
We love when newly released apps use Glassfy from the jump to power their app monetization. Not just because it makes technical sense, but because we get to learn about the newest ideas that entrepreneurs and business are launching
Another week, another Integration! You all have asked and you shall receive, you can now integrate with your Singular instance and send Glassfy events.
Sparked by new regulation by the EU, Apple is gearing up to allow alternative app stores on their devices including iPhone and iPads…
Better identifying and understanding trial and subscription behaviors enables you to best build the monetization flows that help convert trials, retain potential churn, and recover lost users… if done correctly.
When managing or building an app it’s full of complexity, building out the monetization layer of your app(s) is one of those complex yet arguably most critical part of the puzzle.
In this article we will cover how you can structure your offerings in a way that makes it easy to upgrade a user who has chosen a…
Eliminated dev time, risk, and lack of monetization by easily launching payments across stores and ability to holistically monetize.
This article will dive into how Waterspeed used Glassfy to build and grow in-app purchases, leading to a 30% increase in revenue.
The native Customizable Paywall from Glassfy is released with some hot takes on how to improve your paywall functionality.
As a developer in the Apple eco system, you are probably familiar with Apple’s in-app purchase system that allows you to configure your application to enable one-time purchase or subscriptions that will unlock additional features…
Glassfy can send you a notification each time a purchase or a subscription event happens in your app. Find out how!
If you are interested in retaining your existing users, or win back lapsed subscribers, you should consider offering them a free or discounted price for a specified duration. With App Store promotional offers you can offer deals to qualifying users.
Apple & Google apply a reduced 15% fee instead of the standard 30% to small publishers if they meet specific criteria. Find out how!
At some time in your journey as an iOS developer, whether you work for a company, or you are an independent developer creating your own…
Subscriptions are one of the most successful business models to monetize apps. While we covered the benefits of in-app subscriptions in…
Take another step toward becoming advanced at monitoring your subscription metrics, do you have everything under control?
Monitoring key metrics is critical. But you are already aware of this! What you might not know is which metrics to monitor to start with…
When the product team at Reveri was ready to unleash their app on the world, they had to make a high-stakes choice…
Subscription is a business model that brings good advantages to both app publishers and users…
