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The debate around app stores’ fees is one of the never-ending hottest topics in the App industry. We can expect it to keep the spotlight for a long time, with little certainty of how it will evolve, as it’s happening in the aftermath of the iconic Epic vs Apple lawsuit. While the “30% standard” platforms’ fee is often criticized and considered expensive by the vast majority of the developers, you should know the eligibility conditions to enroll in platforms’ special programs to save 50% on the commission. Indeed, both Apple and Google allow small publishers to benefit from a reduced 15% fee instead of the standard 30% if they meet specific criteria.
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At some time in your journey as an iOS developer, whether you work for a company, or you are an independent developer creating your own apps, you will likely have to deal with App Store Connect and in-app purchases. Apple has made it somewhat easier with StoreKit 2, but it is still not straight forward. That is, unless you use a third party solution to help you out. If you are struggling with StoreKit and how you can add in-app subscription purchases to your iOS app, then Glassfy is the solution for you. With Glassfy, you can quickly and easily start monetizing your app in just a few simple steps using SwiftUI and Swift Concurrency introduced in iOS 15.
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Subscriptions are one of the most successful business models to monetize apps. While we covered the benefits of in-app subscriptions in another article, if you need to integrate monetization from scratch or you are looking to improve your subscription infrastructure, this article is exactly what you should read next. With this article, we want to help you integrate subscriptions and start monetizing your iOS app using Swift and Glassfy. You can do it just in a few minutes, and you will save weeks of dev time and lots of headaches compared to using StoreKit and doing everything by yourself.
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You are already familiar with the benefits of subscriptions and have your subscriptions’ vitals under control, well done! 👏 Now you are wondering “ok, is it enough?” and you might have that strange feeling that you are missing something… Right?

If you want a better understanding of your subscriptions’ performance, the answer is that vitals are not enough. They give you a straightforward and essential overview, but do not provide enough depth to properly understand users’ behavior and what you should focus on.
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Monitoring key metrics is critical to tracking performance and improving your app. But you are already well aware of this! What you might not be sure about is which metrics to monitor to start with. Here we will go through the most important–and basic–metrics you should monitor when you begin monetizing your app with in-app subscriptions. In future posts, we will go through more advanced metrics you should monitor at a more advanced stage.
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Smartphones have changed the way we see the world. Nowadays, apps are a part of our daily lives. And as apps slowly become a bigger part of it, users are increasingly seeing the value in paying for apps.
The in-app subscription model is the present and future of premium–and freemium–apps.
As an app publisher, attaining a wide reach and generating a continuous and reliable stream of income is incredibly valuable for app development. With regular income, you can more easily predict the future and make improvements to the user experience while generating more revenue.
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When the product team at Reveri was ready to unleash their app on the world, they had to make a high-stakes choice. The team had put in countless hours of work perfecting an app that uses the power of hypnosis to solve common mental health and wellness issues. The app looked great, was effective, and had generated a lot of interest.
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Are you a Growth Marketer, Product Manager, CRM Marketer, or anyone in between? then this article is for you. Saket Toshniwal and Francesco Zucchetta wrote all important subscription metrics you should measure when you have a consumer app where primary revenue generation is through subscriptions. This article is not for SaaS subscriptions, but rather consumer tech companies (apps) focused on Subscriptions such as Netflix, Headspace, Tinder, Spotify, Freeletics etc.
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