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App Store Revenue Share in 2024
Luca Garbolino
February 21, 2024
The App Store landscape in 2024 is undergoing significant transformations, driven by innovative technologies, changing user behaviors and evolving developer policies. And guess what? This means big opportunities for app creators and developers to find new ways to make money. Drawing from Apple’s latest financial disclosures, their App Store revenue share and industry-wide app data, we uncover key trends and actionable insights for you to thrive in this dynamic ecosystem.
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Maximizing Mobile App Profits: Mastering the ARPU Calculator for Enhanced Revenue Analysis
Henning Heinrich
February 7, 2024
Last year, app subscription revenues soared to an unprecedented $45.6 billion, up 11.4% from the previous year, as per Business of Apps. But what’s driving this surge? The answer lies in mastering a crucial metric: Average Revenue Per User (ARPU). In this blog, we reveal how calculating and optimizing ARPU is the game-changer for your app’s financial success.
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Monthly Recurring Revenue in Mobile Apps: MRR Calculator
Henning Heinrich
February 1, 2024
MRR stands for Monthly Recurring Revenue and is the subscription revenue you collect every month from your paying user base. Try the MRR calculator to better understand your monthly subscription revenue.
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Strategic Timing for Paywalls in Apps: Mastering Paywall Placement and Timing Strategies
Henning Heinrich
January 22, 2024
The timing of your paywall is a crucial element in your app’s monetization strategy. It’s not just about having a paywall, it’s about when and how it’s presented to your users. Today we dive into effective strategies for paywall placement, ensuring that your app not only sustains profitability but also maintains a great User Experience (UX). So let’s get started…
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Top 12 Mobile App Paywall Examples in 2024: Key Strategies for Boosting In-App Revenue
Henning Heinrich
January 15, 2024
Let’s cut through the noise to help you make smart, effective decisions in monetizing your app. Each paywall type offers unique advantages and strategies, crucial for maximizing your app’s revenue potential.
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Getting the Most Out of Glassfy's Foundation Product
Marco Pifferi
January 4, 2024
We’re excited to introduce you to Glassfy Foundation, the ultimate solution for your in-app revenue management needs. The best part? It’s absolutely FREE! This is a game-changer for app developers and owners like you, saving you valuable time and resources. Here are some additional features included in Glassfy Foundation:
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Top 5 In-App Monetization Strategies For 2024
Gabriella Petrova
January 1, 2024
Optimizing your strategy for app monetization can boost your earnings and help you reach more users. With so many apps available for download now it can be a real challenge to stay on the surface. But don’t worry. We have got you covered.
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How to integrate Stripe with Glassfy
Henning Heinrich
November 16, 2023
Have you tried our Stripe Integration? We give you the ability to easily integrate with the worlds leading payment platform.
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In-App Monetization Strategies: A beginners guide
Alex Kudelka
November 15, 2023
In-app revenue generation is a dynamic and vital aspect of mobile app success. With a multitude of strategies available, finding the right mix can significantly boost your app’s financial performance. This post explores proven techniques, from in-app purchases to leveraging the latest tech trends for maximizing in-app revenue.
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Feature release: Introducing the Install Conversion Rate Metric and Preset Filter and Segmentation
Marco Pifferi
November 7, 2023
We are excited to introduce the all-new Install Conversion Rate metric, accompanied by a powerful feature: Preset Filters and Segmentation.
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How to Monetize a Subscription-Based App in 6 Easy Steps [Free Ebook Included]
Henning Heinrich
November 5, 2023
Monetizing your subscription-based app can be challenging, but fear not! Creating your monetization strategy doesn’t need to be painful.
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How UniTaskr Implemented In-App Subscriptions in Just a Few Hours with Glassfy
Harry Vaughan
October 23, 2023
UniTaskr, a platform connecting employers with freelance students for various tasks, successfully streamlined its in-app subscription monetization process by implementing Glassfy, allowing them to efficiently manage subscriptions and launch premium plans on iOS and Android, ultimately saving time and reducing technical complexities.
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Apple Fiscal Calendar 2024
Gabriella Petrova
October 19, 2023
Apple’s fiscal calendar is a unique schedule that the company uses for accounting, reporting, and paying its app developers. It is different from the standard calendar year.
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The State of Health & Fitness Mobile Apps [2023]
Alex Kudelka
October 17, 2023
Health and fitness apps are one of the most popular and profitable categories of mobile apps. In 2022, the market generated $1.7 billion in revenue, and it is expected to continue to grow in the coming years. But why is this trend only now growing? Why is it so popular? And is it in fact a saturated market or only in its infancy?
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4 Proven Ways To Increase Your App's Customer Lifetime Value
Gabriella Petrova
October 12, 2023
In today’s competitive app market, acquiring new users is only half of the battle with what you have to face. To truly prosper, app developers and businesses must focus on retaining and maximizing the value of their existing customers.
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Unleashing the Power of Paid: Boosting Your Freemium Conversion Rate
Alex Kudelka
October 10, 2023
In today’s competitive app market, simply having an app isn’t enough to guarantee success. With millions of apps vying for attention, how can you make sure yours stands out? The answer lies in unleashing the power of paid promotions to boost your app’s conversion rate.
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Feature release: Gain Deeper Insights into Your In-App Subscriptions with New Segmentations
Marco Pifferi
October 5, 2023
We are thrilled to announce a significant enhancement to the Glassfy platform, offering a suite of new metrics and segmentations designed to empower apps with comprehensive insights into their in-app subscriptions.
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Maximize Subscription Revenue: Acquire, Upsell, Reduce Churn and Win-back
Henning Heinrich
October 2, 2023
In the competitive world of mobile apps, sustaining and growing recurring revenue is crucial for the success and longevity of any subscription-based app. To achieve this, developers must consider and strategize around four key states of monetization: acquiring more net new customers, maximizing upsells, reducing at-risk customers, and winning back churned customers.
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Understanding Involuntary Churn in Subscription Apps and Strategies to Mitigate
Henning Heinrich
September 28, 2023
Customer retention is essential for a thriving subscription app business. However, one significant challenge that app developers face is involuntary churn.
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How Many Apps Are Subscription-Based?
Gabriella Petrova
September 27, 2023
Mobile apps have come a long way in the past few decades. While options used to be extremely limited, modern consumers have seemingly endless options when entering the app store. That said, some apps are free, some require a one-time payment, while others require new subscription-committed users to sign up and pay for a subscription. So, how many of the subscription apps are currently on the market?
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Top 5 Ways to Drive User Acquisition to a Mobile App
Alex Kudelka
September 25, 2023
Acquiring new users is essential to the success of any mobile app. But with millions of apps available in the app stores, it can be challenging to stand out and attract users.
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3 reasons NOT to use StoreKit
Harry Vaughan
September 22, 2023
Limitations of StoreKit and its alternative to build, learn and grow in-app subscriptions.
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App Analytics: Glassfy Watcher Mode Makes It Easy To Gain Insight Into Your App Revenue Performance
Alex Kudelka
September 15, 2023
Congrats! You actually were able to generate revenue with an app, most teams actually do not get to this point. Now… the hard part, gaining enough insight to make it predictable.
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iOS: What App Owners Need to Know about Receipt Validation
Harry Vaughan
September 12, 2023
Receipt validation, server-side verification, on-device validation and now transaction-side: We know it can be somewhat confusing at the best of times to truly grasp what your iOS stack should look like for your in-app purchases & subscriptions, not to mention the endless jargon adding to further complexity for app leaders.
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How to Choose the Right Business Model for Your App
Gabriella Petrova
September 11, 2023
If you have landed on this page, chances are you are struggling with choosing the right business model for your app. And considering the number of app business models out there, rest assured you’re not the only one going through such a dilemma. So, in the next 10 - 15 minutes, we are going to familiarise you with all the different app business models out there, before telling you how to choose the right one for you.
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9 Simple Strategies to Win Back Customers in Subscription Apps
Alex Kudelka
September 7, 2023
In the fast-paced world of mobile app development, one of the greatest challenges faced by app creators is customer retention. App abandonment rates can be disheartening, especially when it comes to subscription-based apps. The loss of paying subscribers not only impacts revenue but also signifies a potential issue with the app’s value proposition or user experience.
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23 Best User Retention Strategies For Subscription Apps (Explained!)
Henning Heinrich
September 5, 2023
Did you know that acquiring a new customer usually costs 5 - 25 times more than retaining an existing customer? This article discusses some of the best customer retention strategies. At the end of the article, you’ll be one step closer to turning even first-time buyers into loyal customers.
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Stripe vs. Paddle: Making the Right Choice for Your Subscription App Business
Alex Kudelka
August 29, 2023
A critical part of your monetization strategy should include selling your service via the web, here we dive into the best way to evaluate what is right for you when deciding a provider.
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Cracking App Paywalls To Maximize Conversions with Steve Young
Alex Kudelka
August 24, 2023
“‘Unlock’ is a magical keyword. If you do any ChatGPT crap and you say, hey, write me some marketing copy, they always have some ‘Unlock’. It does work. We have some data points where it says, ‘Unlock’ outperforms.”
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Top iOS App Tech Stack in 2023: A Comprehensive Guide
Luca Garbolino
August 15, 2023
A carefully chosen tech stack can significantly impact the development process, app performance, and user experience. In this article, we will explore the top iOS app tech stack for 2023.
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Why you're not getting what you need from your own Storekit implementation
Henning Heinrich
July 18, 2023
First and foremost lets start with the two different ways to setup app subscriptions. On device vs with a backend - in this deep dive we will focus on if you decided to build and manage a backend. If you went with the on-device route, skip ahead to the Glassfy benefits.
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Subscription Metrics: Unlocking Revenue Growth in a Subscription App
Alex Kudelka
July 12, 2023
In the fast-paced world of subscription-based services, understanding and effectively utilizing key metrics is paramount to achieving sustainable growth and profitability. This book explores five essential metrics that every subscription business needs to measure and optimize: Monthly Recurring Revenue (MRR), Average Revenue Per User (ARPU), Lifetime Value (LTV), Churn Rate, and Trial Conversion Rate.
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Top Promo Offer Ideas to Boost In App Subscriptions
Alex Kudelka
July 7, 2023
Promotional offers are a great way to boost subscription revenue as you not only scale your initial user base but also nurture your free install base.
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When to build vs buy in your App Tech Stack
Karan Tibdewal
June 30, 2023
There are hundreds of tools we can use to scale our App Organisation, here is your quick guide to understand when to consider building vs buying those tools.
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New app user health metrics: “Time to Realised LTV (TRV)” and “User Lifetime”
Marco Pifferi
June 20, 2023
TRV and User Lifetime metrics will provide you valuable insights into the overall performance health of your subscription business, helping you to make better decisions about pricing, marketing, and even product development.
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Countdown to mandatory move to Google Billing 5
Marco Pifferi
June 19, 2023
The inevitable move to Google Billing 5 is coming in hot, here is a rundown and a reminder you do not have to handle that migration alone.
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What are my options in iOS for promotions to increase in-app subscriptions?
Marco Pifferi
June 16, 2023
A quick guide to understanding your options when it comes to promotional offers in iOS, what use cases you can try and how to quickly test them in your app this week.
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Restore Purchases: Quick guide for App Developers
Marco Pifferi
June 6, 2023
This is your quick guide to understanding the what, why, and how of restoring purchases in-app and why it is critical for the user experience of your end users.
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WWDC 2023 Quick Highlights
Marco Pifferi
June 6, 2023
Let’s get into the nitty gritty of what is new this year from WWDC! A reminder, this is that time of year when Apple showers us with new operating systems and developer tools (sometimes letting us down and sometimes wowing us.) But hold your Apples, this year’s conference had a little something extra up its sleeve, for all of us.
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Who owns app monetisation? Spoiler alert: It depends on your stage.
Henning Heinrich
June 2, 2023
In this article Karan Tibdewal and the Glassfy team walk us through what they see are the key stages of evolution you see as your app monetisation strategy evolves as you grow.
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Unlocking Revenue Insights Part 2: Using Cohort Retention Analysis to Understand and Improve App Revenue Growth
Alex Kudelka
May 25, 2023
Got the downloads? check. Got the subscription? check. Success! But wait, how long do they stick around? how do you anticipate churn? can you determine LTV of a specific source? Lets dive in.
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Unlocking Revenue Insights Part 1: A Series of Analytical Enhancements from Glassfy
Alex Kudelka
May 23, 2023
In this short series over the coming weeks we will be rolling out a few enhancements to our analytics that will help to further your understanding of revenue performance and identify areas for growth improvements which will include things like ARPU, LTV, and Cohort Analysis.
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Data.ai State of App Revenue 2023: Quick Highlights and Takeaways
Alex Kudelka
May 19, 2023
Data.ai released their 2023 State of App Revenue report and it is packed with insights into the world of App spending. Here is our take of what was in the report and a few things to takeaway and think about for your upcoming sprint.
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New: Glassfy Paywall Template Library
Luca Garbolino
April 28, 2023
Now you can select from a library of paywall templates following the best practices of all other Glassfy users.
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How Gepetto embedded Glassfy’s SDK for better insight into in-app purchases
Alex Kudelka
April 21, 2023
See how Gepetto harnessed Glassfy to reduce maintenance of subscription management and bring valuable insights into their business on app performance so they can quantify what is working and not working.
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Glassfy Universal Codes: A new User Acquisition strategy for your App Growth playbook
Luca Garbolino
March 30, 2023
Universal Codes are a way to drive acquisition of your app by providing the user with a unique code, regardless of device type they are on, to unlock access to the app. Imagine this for trial periods, mass marketing campaigns, and bulk sales in b2b.
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How 24me got a new lens into app data with Glassfy to grow revenue
Alex Kudelka
March 27, 2023
24me used Glassfy to gain new insights into their user payment behaviour to power revenue growth decisions and marketing attribution all while saving 900% on developer time spent on building and maintaining their subscription tech stack.
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The Must-Have Capabilities of a Global App Revenue Engine
Every App development team is experience the evolution of app revenue. In order to maximise your revenue you need to ensure you have built the right capabilities at the core, here are what others are doing to ensure they build it right.
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    Why Preppy used Glassfy to launch multi-store payments for the first time
    Henning Heinrich
    February 15, 2023
    In this weeks Q&A we sit down with the founder of Preppy to chat about why they chose Glassfy to implement purchases for the first time. Spoiler alert: Massive time savings!
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    Solving for "SKU not returned" in App and Play Stores
    Marco Pifferi
    February 10, 2023
    We have all been there (luck if you haven’t) when the dreaded error of SKU not returned pops up, here is a quick guide.
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    Upgrade & Downgrade Subscriptions on App Store and Play Store
    Marco Pifferi
    February 2, 2023
    Allowing users to upgrade and downgrade subscriptions will improve the retention and the UX: in this article we will explain how to handle it on iOS and Android
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    CleverTap integration with Glassfy to power better customer engagment
    Alex Kudelka
    January 25, 2023
    The Glassfy CleverTap integration enables you to power more meaningful customer interactions like triggering a discount notification when a user trial ends that didn’t convert.
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      Ionic/Capacitor app Pigments launches top ranking app with Glassfy
      Alex Kudelka
      January 17, 2023
      Pigments wanted to scale into multiple app stores, they realized that’s a major feat to build and manage, let alone improve conversions. They saved countless weeks using Glassfy.
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        Flutter app Studeez launches this month with Glassfy multi-store monetization
        Alex Kudelka
        January 13, 2023
        We love when newly released apps use Glassfy from the jump to power their app monetization. Not just because it makes technical sense, but because we get to learn about the newest ideas that entrepreneurs and business are launching
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        Glassfy launches Singular Integration to enhance the clarity of a users monetization journey
        Luca Garbolino
        January 13, 2023
        Another week, another Integration! You all have asked and you shall receive, you can now integrate with your Singular instance and send Glassfy events.
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        Apple to allow 3rd party App Stores ignited by EU Laws
        Alex Kudelka
        December 14, 2022
        Sparked by new regulation by the EU, Apple is gearing up to allow alternative app stores on their devices including iPhone and iPads…
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        Maximizing app trial conversions
        Marco Pifferi
        December 7, 2022
        Better identifying and understanding trial and subscription behaviors enables you to best build the monetization flows that help convert trials, retain potential churn, and recover lost users… if done correctly.
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          MindDay uses Glassfy to accelerate the build and growth of their B2B+B2C App Monetization
          Henning Heinrich
          November 30, 2022
          When managing or building an app it’s full of complexity, building out the monetization layer of your app(s) is one of those complex yet arguably most critical part of the puzzle.
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          Improve conversion with upgrades from non-consumables in-app
          Luca Garbolino
          November 25, 2022
          In this article we will cover how you can structure your offerings in a way that makes it easy to upgrade a user who has chosen a…
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            Reveri increases revenue 90% with Glassfy multi-store payments
            Marco Pifferi
            November 17, 2022
            Eliminated dev time, risk, and lack of monetization by easily launching payments across stores and ability to holistically monetize.
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              Waterspeed grows revenue 30% by powering in-app purchases with Glassfy
              Marco Pifferi
              November 10, 2022
              This article will dive into how Waterspeed used Glassfy to build and grow in-app purchases, leading to a 30% increase in revenue.
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              Improve app monetization with Glassfy Customizable Paywalls
              Luca Garbolino
              November 2, 2022
              The native Customizable Paywall from Glassfy is released with some hot takes on how to improve your paywall functionality.
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              Integrating a Paddle License Key
              Luca Garbolino
              May 31, 2022
              As a developer in the Apple eco system, you are probably familiar with Apple’s in-app purchase system that allows you to configure your application to enable one-time purchase or subscriptions that will unlock additional features…
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              Unleash the power of Glassfy webhooks
              Marco Pifferi
              May 31, 2022
              Glassfy can send you a notification each time a purchase or a subscription event happens in your app. Find out how!
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              How to leverage Promotional Offers on iOS
              Luca Garbolino
              May 20, 2022
              If you are interested in retaining your existing users, or win back lapsed subscribers, you should consider offering them a free or discounted price for a specified duration. With App Store promotional offers you can offer deals to qualifying users.
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              Save 50% of platforms’ fees–if you are a small publisher
              Marco Pifferi
              May 11, 2022
              Apple & Google apply a reduced 15% fee instead of the standard 30% to small publishers if they meet specific criteria. Find out how!
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              Adding In-App Subscriptions to your iOS app using Glassfy, SwiftUI, and Swift Concurrency
              Luca Garbolino
              May 5, 2022
              At some time in your journey as an iOS developer, whether you work for a company, or you are an independent developer creating your own…
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              How to integrate subscriptions in your iOS app using Glassfy and Swift.
              Luca Garbolino
              April 27, 2022
              Subscriptions are one of the most successful business models to monetize apps. While we covered the benefits of in-app subscriptions in…
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              Monitoring your subscriptions: Can’t miss this
              Marco Pifferi
              April 20, 2022
              Take another step toward becoming advanced at monitoring your subscription metrics, do you have everything under control?
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              Monitoring your subscriptions: Where to start
              Marco Pifferi
              April 6, 2022
              Monitoring key metrics is critical. But you are already aware of this! What you might not know is which metrics to monitor to start with…
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                Reveri: In-app Subscriptions Made Easier with Glassfy
                Marco Pifferi
                February 16, 2022
                When the product team at Reveri was ready to unleash their app on the world, they had to make a high-stakes choice…
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                Benefits of the in-app subscription model
                Alex Kudelka
                February 2, 2022
                Subscription is a business model that brings good advantages to both app publishers and users…