In the competitive world of mobile apps, sustaining and growing recurring revenue is crucial for the success and longevity of any subscription-based app. To achieve this, developers must consider and strategize around four key states of monetization: acquiring more net new customers, maximizing upsells, reducing at-risk customers, and winning back churned customers.

Customer retention is essential for a thriving subscription app business. However, one significant challenge that app developers face is involuntary churn.

Mobile apps have come a long way in the past few decades. While options used to be extremely limited, modern consumers have seemingly endless options when entering the app store. That said, some apps are free, some require a one-time payment, while others require new subscription-committed users to sign up and pay for a subscription. So, how many of the subscription apps are currently on the market?

Acquiring new users is essential to the success of any mobile app. But with millions of apps available in the app stores, it can be challenging to stand out and attract users.

Limitations of StoreKit and its alternative to build, learn and grow in-app subscriptions.

Optimizing your strategy for app monetization can boost your earnings and help you reach more users. With so many apps available for download now it can be a real challenge to stay on the surface. But don’t worry. We have got you covered.

Monetizing your subscription-based app can be challenging, but fear not! Creating your monetization strategy doesn’t need to be painful.

Congrats! You actually were able to generate revenue with an app, most teams actually do not get to this point. Now… the hard part, gaining enough insight to make it predictable.

Receipt validation, server-side verification, on-device validation and now transaction-side: We know it can be somewhat confusing at the best of times to truly grasp what your iOS stack should look like for your in-app purchases & subscriptions, not to mention the endless jargon adding to further complexity for app leaders.

If you have landed on this page, chances are you are struggling with choosing the right business model for your app. And considering the number of app business models out there, rest assured you’re not the only one going through such a dilemma. So, in the next 10 - 15 minutes, we are going to familiarise you with all the different app business models out there, before telling you how to choose the right one for you.

In the fast-paced world of mobile app development, one of the greatest challenges faced by app creators is customer retention. App abandonment rates can be disheartening, especially when it comes to subscription-based apps. The loss of paying subscribers not only impacts revenue but also signifies a potential issue with the app’s value proposition or user experience.

Did you know that acquiring a new customer usually costs 5 - 25 times more than retaining an existing customer? This article discusses some of the best customer retention strategies. At the end of the article, you’ll be one step closer to turning even first-time buyers into loyal customers.

A critical part of your monetization strategy should include selling your service via the web, here we dive into the best way to evaluate what is right for you when deciding a provider.

“‘Unlock’ is a magical keyword. If you do any ChatGPT crap and you say, hey, write me some marketing copy, they always have some ‘Unlock’. It does work. We have some data points where it says, ‘Unlock’ outperforms.”

A carefully chosen tech stack can significantly impact the development process, app performance, and user experience. In this article, we will explore the top iOS app tech stack for 2023.

First and foremost lets start with the two different ways to setup app subscriptions. On device vs with a backend - in this deep dive we will focus on if you decided to build and manage a backend. If you went with the on-device route, skip ahead to the Glassfy benefits.

In the fast-paced world of subscription-based services, understanding and effectively utilizing key metrics is paramount to achieving sustainable growth and profitability. This book explores five essential metrics that every subscription business needs to measure and optimize: Monthly Recurring Revenue (MRR), Average Revenue Per User (ARPU), Lifetime Value (LTV), Churn Rate, and Trial Conversion Rate.

Promotional offers are a great way to boost subscription revenue as you not only scale your initial user base but also nurture your free install base.

There are hundreds of tools we can use to scale our App Organisation, here is your quick guide to understand when to consider building vs buying those tools.

TRV and User Lifetime metrics will provide you valuable insights into the overall performance health of your subscription business, helping you to make better decisions about pricing, marketing, and even product development.

The inevitable move to Google Billing 5 is coming in hot, here is a rundown and a reminder you do not have to handle that migration alone.

A quick guide to understanding your options when it comes to promotional offers in iOS, what use cases you can try and how to quickly test them in your app this week.

In this article Karan Tibdewal and the Glassfy team walk us through what they see are the key stages of evolution you see as your app monetisation strategy evolves as you grow.