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Apple to allow 3rd party App Stores ignited by EU Laws

Sparked by new regulation by the EU, Apple is gearing up to allow alternative app stores on their devices including iPhone and iPads…
Alex Kudelka
December 14, 2022
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Apple to allow 3rd party App Stores ignited by EU Laws

Sparked by new regulation by the EU, Apple is gearing up to allow alternative app stores on their devices including iPhone and iPads. This is expected to go into effect in 2024 which means not a tremendous amount of turn around time on the details for how this will work.

Developers and Product leaders around the world are going to be incredible excited about this change as it has been requested for many years now.

What does this mean?

We do not know a lot now but we know that this ultimately means users can download third-party apps onto their devices without using Apples App Store. This will also potentially (most likely?) mean bypassing of certain very big hurdles from the store, lack of transparency from the store and the notorious 30% fee the store takes from every dollar made in-app. The question is, what behavior and quality will that result in, at least in the short term. This certainly means more work for product and engineering teams - and - reasons for tools like Glassfy to exist to help them streamline and navigate this multi-store environment to make the most profitable apps possible. Why else would this be complicated? For now this is just EU, meaning other markets aren’t set to follow just yet, but also could mean the groundwork is laid for how this is done in other regions. Changes will also come to various features being accessed such as Camera, NFC chip, etc. and means you would be charged for access to this functionality.

This may also mean a new class of apps (similar to what the pricing release means, a whole new use case of purchases) should be opening up onto the market. Additionally, we could see specialization of types of stores as well, that will provide a rich experience for categories like Gaming or Productivity. Lastly, this also should mean more diversity in the type of apps a user can have on their device, that historically would have been limited.

What we know for sure is that it is too soon to call it on how this world looks when rolled out. We will continue to write more about what this means and how Glassfy will help you move into this new world. Follow along on our blog or signup for Glassfy and start building for free today!

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