The Glassfy CleverTap integration enables you to power more meaningful customer interactions like triggering a discount notification when a user trial ends that didn’t convert.
What is CleverTap?
CleverTap is a customer retention platform that provides the functionality to integrate app analytics and marketing. The platform helps customers increase user engagement in three ways:
- Tracks actions users are taking and analyzes how people use the product.
- Segment users based on their actions and run targeted campaigns to these segments.
- Analyze each campaign to understand their effect on user engagement and business metrics.
What can I do with this integration?
You can start by seeing all events and revenue that occur for your app in CleverTap. You can use CleverTap’s analytics and various other tools (they have about 5 different products) to enable you to build a more meaningful engagement strategy at the right time with your users.
For example: Build a CleverTap campaign that triggers when a user doesn’t convert after their trial and send them a notification for a discount offering
Now you can have an even more powerful and up to date CleverTap instance with your Glassfy data, find it under Connectors in the dashboard! 📊🚀