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Marco Pifferi

November 7, 2023

Install Conversion Rate: Unveiling a Key Metric

When it comes to measuring the success of your in-app purchases and subscriptions, the Install Conversion Rate (ICR) stands out as a pivotal metric. ICR is the percentage of app installations that convert into trial users or paid subscribers within a set amount of time (e.g. 1 day, 1 week, etc…).

For businesses in the subscription app sphere, understanding ICR is a game-changer. It allows you to fine-tune user acquisition strategies, optimize trial experiences, and boost subscription numbers. 

(Install Conversion Rate)

Preset Filters and Segmentation: A Feature That Streamlines Data Analysis

Data analysis often involves juggling multiple filters and segmentation criteria to gain the insights you need. This process can be time-consuming and prone to error. That’s where our new feature comes to the rescue.

With this feature, you can now save any combination of filters and segmentation criteria for any metric. 

Here’s how it works:

1. Customized Data Views: You can create tailored data views by applying filters and segmentation criteria that suit your specific analysis needs. For example, you might want to view ICR for users from a specific country who signed up through a specific store.
2. Save and Name: Once you’ve configured your filters and segmentation, save them as a Preset. Give your view a meaningful name, making it easy to identify later.
3. Effortless Retrieval: In the future, when you need to revisit that specific analysis, all you have to do is select the saved view. Your filters and segmentation criteria are applied instantly, saving you the hassle of reconfiguring them from scratch.