Trial to Paid Subscriber Rate Overview
Highest Trial Conversion Rates
Lowest Trial Conversion Rates
Lifetime Value (LTV) Overview
1. Select your category
2. The tool shows you all app revenue benchmarks by category.
We focused on the benchmarks of metrics that most subscription apps use to gauge performance. 1. App conversion rate | free to paid app conversion rate | in app purchase conversion rate | app store conversion rate 2. Average revenue per paid user | ARPPU 3. Lifetime Value | LTV
We created an app revenue calculator for that purpose. You can find it here.
Yes, the revenue benchmarks provided are for subscription-based apps only. There are other monetization strategies, such as in-app purchase or advertising. Those benchmarks vary.
The benchmarks are aggregated data from Glassfy customers. Glassfy has access to anonymous data of thousands of subscription apps across all industries.
Correct. The data is aggregated across iOS and Android apps.
We chose Entertainment, Music, Gaming, News & magazines, Productivity, Business, Education, Lifestyle, Health & fitness, Utilities, Food & drink, and Travel since these are most commonly referenced by other data sources for benchmarking.
It is important to note that these are just averages to provide benchmarks. The actual performance for any given subscription app can vary significantly.
The benchmarks are a median. We excluded upper and lower outliers.
The stores do not provide visibility into these metrics. You can install Glassfy within 20 minutes and unlock them. Either use our dashboard or easily send them to your data visualization tool.
- Entertainment: Netflix, Youtube, TikTok
- Productivity: Evernote, Todoist, Google Calendar
- Lifestyle: Pinterest, Bumble, Mint
- Gaming: Xbox Game Pass, Moonlighter, Twitch
- Music: Spotify, Amazon Music, Apple Music, Deezer
- Health and Fitness: Strava, Headspace, Myfitnesspal, Whoop
- News and magazine: The Newyork Times, Apple News, The Wall Street Journal
- Education: Duolingo, Google Classroom, Youtube Kids
- Travel: Flightradar24, Waze, Airbnb, Uber
- Food and Drink: Door Dash, Ubereats, Grubhub
- Utilities: TV Mirror, CamScanner
- Business: Chargebee, Stripe Billing, Patreon