App Revenue Calculator
Monthly Recurring Revenue (MRR) Calculator
Lifetime Value (LTV) Calculator
1. Enter your subscription app numbers. If you got Subscription prices, take the one that is subscribed to the most.
2. The tool shows you all your app revenue analytics incl. LTV, ARPU and profit metrics.
The app monetization calculator works under some assumptions, and gives you app revenue estimates. To get a very accurate analysis, sign up for Glassfy and connect your app.
Yes, it can be used cross-plaform.
Depending on calculator we need Subscribers, Installs, Cost per install, Free to Paid App Conversion rates, Retention rates and Subscription prices.
Yes, it takes 15% taxes into account.
ARPU is the average revenue per user. These are all users that installed your app. ARPPU is the average revenue per paying subscriber. These metrics provide insights into the revenue generated from each user or customer, which is crucial for understanding the financial health and performance of the business.
ARPU and ARPPU both contribute to your business's overall revenue health. ARPU provides a broader view of how all users, including free users, contribute to revenue, while ARPPU specifically tracks revenue generated from paying customers. By monitoring both, you ensure that you're managing revenue streams effectively across your entire user base. For example If ARPPU increases over time, it may indicate that your existing customers are spending more, which can be a sign of satisfaction and loyalty.
LTV stands for "Lifetime Value," it is a crucial metric that represents the total revenue a Subscription app expects to earn from a customer over the entire duration of their relationship. Knowing the LTV of your customers can help you make informed decisions about a/b testing, marketing attribution, product development, and forecasting and budgeting. Try the LTV calculator to better understand the lifetime value of different cohorts.
MRR stands for Monthly Recurring Revenue and is the subscription revenue you collect every month from your paying user base. Try the MRR calculator to better understand your monthly subscription revenue.