3 MIN READ
Universal Codes are a way to drive acquisition of your app by providing the user with a unique code, regardless of device type they are on, to unlock access to the app. Imagine this for trial periods, mass marketing campaigns, and bulk sales in b2b.
9 MIN READ
Every App development team is experience the evolution of app revenue. In order to maximise your revenue you need to ensure you have built the right capabilities at the core, here are what others are doing to ensure they build it right.
